How we helped SaaS king Nathan Latka dethrone top brands
Nathan Latka wanted to find a way to not only attract a SaaS audience to his website, but also compete against company insights databases.
Challenge
Piktochart is in the competitive graphic design SaaS niche with fierce competition from giants such as Canva and Venggage.
They came to us looking to externalize their off-page SEO efforts with a trusted parter who has deep experience working in the SaaS niche. They didn’t want to simply increase rankings, but focus on driving product signups.
They understood that having an always-on link building program was paramount to driving success in their SEO customer acquisition channel.
Solution
First, we built a model to understand the potential # monthly signups & traffic Piktochart could achieve through SEO based on their existing content. We coupled this with difficulty (# referring domains required), in order to create a prioritized list of efforts to create impact.
Second, we decided to take an intensive approach to our link building efforts by focusing a) on a single topic (presentations) and b) on two pages at a time.
Third, we created topically relevant guest posts that we pitched to authoritative websites in the business & design niche.
Fourth, we worked with Piktochart’s SEO team to make on-page improvements. For example, improving meta titles, internal linking, and optimizing our target pages using NLP technology.
Results
In just 3 months we were able to increase signups by 860% and 9x visitors from non-branded SEO on two key presentation pages.
We ranked #2, above billion-dollar SaaS Canva, for the lucrative keyword “presentation maker” which gets more than 6.3k monthly searches.
As you can see below, we did with this less referring domains.
How did we achieve this?
We focused on securing links on high-quality & topically relevant domains. We know that this approach will get results not just in the short-term, but is also future proof as well.
